Quality high standing websites are so because care to detail has been applied. Typographic aestheticism you might only experience as easy and pleasant on the eye while reading, but there is more to it. There are specific rules and knowledge which are the backbone of it. And, they do not only apply to print – and, you can learn and apply this knowledge to improve your sites too.
For too long typographic style and its accompanying attention to detail have been overlooked by website designers, particularly in body copy. In years gone by this could have been put down to the technology, but now the web has caught up.
This is an extraordinary good resource for you to read if you want to learn how typographic style can be applied to the web.